To make your real estate ad visible to buyers and renters on Facebook, you'll need to follow these steps:

1. Create a Facebook Business Page

If you don't already have one, create a Facebook Business Page. It's important for running ads and reaching a wider audience.

2. Post Your Real Estate Ad

Create an eye-catching post with photos and details about the property. Include the location, price, features, and contact information.

If possible, create a video tour or include high-quality images to grab attention.

3. Use Facebook Ads Manager

To boost your ad's visibility, use Facebook Ads Manager to create targeted ads.

Create an Ad Campaign: Choose "Lead Generation" or "Traffic" if you want to send people to your website or property listing page. If you want people to message you directly, choose "Messages."

Target Your Audience: Use targeting options such as location, age, interests, behaviors, and income level to reach buyers or renters in the area.

Ad Format: Choose between a carousel, slideshow, or single image/video. Visual content like property photos or tours perform well.

4. Utilize Facebook Marketplace

Facebook Marketplace is an excellent platform to post real estate listings. Go to the Marketplace section and list your property under "Housing for Sale" or "Rentals."

5. Join Local Facebook Groups

Join local Facebook groups related to real estate or housing. Share your listing in these groups to reach people actively looking in that area.

Make sure to follow group rules when posting your ad.

6. Boost Your Post

If you've posted your real estate listing on your Business Page, you can "boost" the post to reach a broader audience. Select the "Boost Post" button, set a budget, and choose your target audience.

By following these steps, you can increase the visibility of your real estate ad and attract potential buyers or renters.

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