HOW CAN YOUR WEBSITE VISIBLE ON GOOGLE SEARCH?
March 07, 2025
To make your real estate website visible on Google Search, you'll need to ensure that the website and its content are properly optimized for search engines.
Here's how to improve your visibility on Google:
1. Ensure the Website is Indexed by Google
Google Search Console: Make sure your website is registered with Google Search Console. This tool helps you see if Google is indexing your site and if there are any issues.
Submit a Sitemap: Create and submit a sitemap of your website to Google Search Console to help Google index all the pages, including your real estate ads.
2. Optimize Your Ads for SEO (Search Engine Optimization)
Keywords: Use relevant keywords related to real estate in your ads, such as “real estate for sale in [Location]” or “apartments for rent in [Location].” Think about what your potential clients might search for.
Meta Tags: Ensure each page with your ads has unique and descriptive title tags and meta descriptions. These are the snippets that show up in Google Search results. For example, the title could be something like: “3-Bedroom House for Sale in [Location] | MLS Spareb.”
Structured Data: Implement structured data (schema markup) on your property listings. This helps search engines like Google understand the content and context of your ads, improving how they appear in search results.
Use real estate-specific schema like RealEstateListing schema to mark up your ads.
3. Create High-Quality Content
Blog or Articles: If possible, start a blog or create helpful content related to real estate (e.g., guides for buyers/renters, local area reviews, etc.). This can help improve the overall SEO of your site and attract more visitors.
Property Descriptions: Ensure each listing has a detailed, well-written description that incorporates relevant keywords. Include property features, neighborhood information, and nearby amenities.
4. Generate Backlinks
External Links: Try to get backlinks from authoritative websites like real estate blogs, local news sites, or property review platforms. Google sees these links as a sign of trust and authority, which can improve your search ranking.
Social Media & Directories: Share your listings on social media platforms and real estate directories. If other websites link back to your ads, it can boost your site’s credibility in Google's eyes.
5. Google Ads (Optional)
If you want immediate visibility, you can use Google Ads (paid advertising) to drive traffic to your real estate ads.
Set up search ads targeting keywords like “buy a home in [Location]” or “rent an apartment in [Location].” These ads will appear at the top of Google Search results when users search for these terms.
Use display ads to show your property listings across the Google Display Network.
6. Mobile Optimization
Ensure that your website, including your ads, is mobile-friendly. Many people search using phones